Legal
Privacy Policy
Last updated: 24 February 2026
Loom is built on a simple principle: your creative work belongs to you, not us. This policy explains exactly what data we collect (very little), what we do with it (almost nothing), and how you remain in control at all times.
What we collect
Loom collects as little data as possible to function. Specifically:
- Board data — your boards, images, text, and scribbles are stored locally on your device using SwiftData. If you enable iCloud, this data syncs to your personal iCloud account, not our servers.
- Crash reports — if the app crashes, Apple may send us an anonymised crash log. These contain no personally identifiable information and are used solely to fix bugs.
What we do not collect
- We do not collect your name, email address, or any contact information
- We do not track your usage behaviour or analytics
- We do not have access to the images you add to your boards
- We do not store any of your data on our own servers
- We do not use third-party advertising or analytics SDKs
- We do not sell, share, or rent your data to any third party
iCloud sync
If you choose to enable iCloud sync, your board data is stored in your personal iCloud account using Apple's CloudKit. This data is governed by Apple's privacy policy and is encrypted in transit and at rest. We — the developers of Loom — cannot access your iCloud data.
iCloud sync is entirely optional. If you prefer to keep all data local to your device, simply do not sign in to iCloud or disable iCloud Drive for Loom in your device settings.
Camera and photo library access
Loom requests access to your camera and photo library solely to allow you to add images to your mood boards. We do not upload, transmit, or analyse any photos you access through the app. Photos are stored locally on your device as part of your board data.
You can revoke these permissions at any time in Settings → Privacy & Security on your device.
Children's privacy
Loom is not directed at children under the age of 13. We do not knowingly collect information from children. If you believe a child has provided information through the app, please contact us and we will address it promptly.
Your rights
Because we do not collect personal data, there is very little for you to request, export, or delete. However, you have full control over your board data at all times:
- Delete any board from within the app at any time
- Delete all Loom data by deleting the app from your device
- Remove Loom's access to iCloud by disabling it in device settings
Changes to this policy
If we change this policy in a material way, we will update the "Last updated" date above and notify users via an in-app notice. We will never make changes that reduce your privacy protections without clear notice.
Contact
Questions or concerns about this policy? We'd like to hear from you.